I helped develop the branding and overall art direction for Basic Vodka. When speaking to the client, they wanted something simple that would truly allow the vodka to speak for itself. The goal was to create a brand that is unpretentious but confident. When discussing the branding, it became clear that the direction should focus on the “basics” a.k.a no crazy flavors, no copper barrels, and no bullsh*t. Just good vodka.