I think most everyone is fairly familiar with Four Loko, and I found that can cause it to be difficult when designing for the brand. Four Loko as a brand is still trying to stick to its’ rebellious roots, but is also trying to attract a whole new generation of consumers. I have helped create marketing, sales and social pieces that adhere to the brand’s very unique style and personality. Below are various pieces I created for different events and promotions, as well as various social posts.

Hotel Lincoln is a very unique hotel concept located in the heart of Lincoln Park, Chicago. The look of the hotel is a mix of retro, but with a lot of personality, and I wanted to make sure this came across in their marketing materials. I have been working with them to develop them a consistent brand look that is true to their style, and can be seen throughout all pieces.

Secure a Drug is an easy and responsible solution to dispose of controlled substances. The product neutralizes pharmaceuticals in just three steps, making drugs unusable and irretrievable.

In my time at Daniels, I helped manage an outside agency to develop this brand. Once the branding was finalized, I helped to further develop the brand look and feel, as well as build out a library of Marketing assets for the Sales team.

The biggest project within the Secure a Drug launch was the creation of its website. Working with an outside agency, we were able to develop a beautiful website that offers a great customer journey. Visit the website at www.secureadrug.com!

We have also recently expanded the brand to include two additional sub-brands under the Secure a Drug umbrella. I helped lead the development of both additional logos.

I helped develop the branding and overall art direction for Basic Vodka. When speaking to the client, they wanted something simple that would truly allow the vodka to speak for itself. The goal was to create a brand that is unpretentious but confident. When discussing the branding, it became clear that the direction should focus on the “basics” a.k.a no crazy flavors, no copper barrels, and no bullsh*t. Just good vodka.

Rx Destroyer is a fast-acting drug disposal product that neutralizes medications on contact, rendering them non-retrievable, therefore helping to fight prescription drug abuse. For such an innovative product, their branding was stuck in the 90’s. I was privileged enough to lead this rebrand, and I am extremely proud of the final product.

The goal was to preserve some aspects of the original logo, but I really wanted to make it more modern and scientific. The original pill shape that was used in the original logo was still used, but it became more modernized, along with a more more futuristic typeface. The colors also remained similar, but the green was really amped up to make the brand stand out in a sea of other drug disposal products. The accent color of bright red was also added to call out Rx Destroyer’s recognizable red cap.

New brand elements were introduced with this rebrand, which included a more prominent use of their iconic lightening bolt, as well as a modern version of the dots they had used previously.

This rebrand was extending across both digital and print materials, including things like a new trade show booth display, a whole new product catalog, pull up banners, Teams backgrounds, and a complete redesign of all the bottle labels.

Claridge House is a local Chicago hotel located in the Gold Coast. I have been working to help take their current branding and create various marketing collateral for them. I have also been creating some new material for their in-house restaurant, Juniper. They were in need of an updated menu that is as sophisticated as the hotel they are located in.

Creating a New Normal was a global campaign we developed for the Daniels Health brand. Created during the height of the Covid pandemic, we wanted to speak to Daniels’ vision for the future of healthcare. The branding was developed so that it stood out, but still felt cohesive with the existing Daniels branding. We also were able to use our distinct container coloring as a key element withing the Creating a New Normal campaign.

The examples provided are specifically for the USA campaign.

Dos Besos is a tequila that is still in the process of being created. When developing the brand, I was only given the name and bottle shape. For many of my designs, I was inspired by the well known “xoxo” that you think of when you think hugs and kisses. I tried to do some unique concepts that would really stand out next to the current selection of tequila brands seen on shelves.

Koéna is an Australian made, not for profit company that was started by Dr. Paul Turner, whose quest for finding a treatable diagnosis for community sickness in Africa and India and his own battle with sickness, inspired a life-mission to find a cure. What originally started as a moisturizer, has now grown into a multi-line brand, with a variety of products.

When I first came across this product, I thought the packaging left a lot to be desired. It was extremely busy, and had a lot of information. Working with the team at Koéna, I was able to expand their current branding into 3 lines: Skin Science, Active Science & Medi Science. We did a small brand refresh, and did a complete overhaul of the existing packaging.

I also was able to create a very distinct brand presence on their instagram, and really start developing their own identity through curated photos, stylized images and informational content. I also art directed photoshoots, and was able to get some great product photography that will eventually be used on the website once it is updated.

Hard Frescos is a very fun brand that gives a boozy twist to the classic Mexican aqua fresca. I was asked to redesign the current packaging to reflect the bright and energetic personality of the brand. When discussing the packaging, the client asked that I do the background another color besides white so it would stand out in the current seltzer category, so the light blue was landed upon. I also thought it was important to include some fruit references, since many American consumers may not be familiar with some of the unique flavors Hard Frescos offers.

Below are various pieces I created for the Hard Frescos brand, along with the new packaging I created.

Not Your Father’s Bourbon was a line extension of the existing brand that many are familiar with called Not Your Father’s Root Beer. The goal of the brand was to be an introductory bourbon for non-bourbon drinkers. For this brand, I worked on a lot of social pieces and targeted social ads, as well as some event promotion pieces.

A compilation of various logos I’ve created outside of the other projects featured on my website.

This was an ABC book I created. I wanted it to look very clinical, so I decided to make the visuals look like pie charts.

This is a collection of photographs that I helped art direct and style for various brands.