I think most everyone is fairly familiar with Four Loko, and I found that can cause it to be difficult when designing for the brand. Four Loko as a brand is still trying to stick to its’ rebellious roots, but is also trying to attract a whole new generation of consumers. I have helped create marketing, sales and social pieces that adhere to the brand’s very unique style and personality. Below are various pieces I created for different events and promotions, as well as various social posts.