Koéna is an Australian made, not for profit company that was started by Dr. Paul Turner, whose quest for finding a treatable diagnosis for community sickness in Africa and India and his own battle with sickness, inspired a life-mission to find a cure. What originally started as a moisturizer, has now grown into a multi-line brand, with a variety of products.

When I first came across this product, I thought the packaging left a lot to be desired. It was extremely busy, and had a lot of information. Working with the team at Koéna, I was able to expand their current branding into 3 lines: Skin Science, Active Science & Medi Science. We did a small brand refresh, and did a complete overhaul of the existing packaging.

I also was able to create a very distinct brand presence on their instagram, and really start developing their own identity through curated photos, stylized images and informational content. I also art directed photoshoots, and was able to get some great product photography that will eventually be used on the website once it is updated.