Rx Destroyer is a fast-acting drug disposal product that neutralizes medications on contact, rendering them non-retrievable, therefore helping to fight prescription drug abuse. For such an innovative product, their branding was stuck in the 90’s. I was privileged enough to lead this rebrand, and I am extremely proud of the final product.

The goal was to preserve some aspects of the original logo, but I really wanted to make it more modern and scientific. The original pill shape that was used in the original logo was still used, but it became more modernized, along with a more more futuristic typeface. The colors also remained similar, but the green was really amped up to make the brand stand out in a sea of other drug disposal products. The accent color of bright red was also added to call out Rx Destroyer’s recognizable red cap.

New brand elements were introduced with this rebrand, which included a more prominent use of their iconic lightening bolt, as well as a modern version of the dots they had used previously.

This rebrand was extending across both digital and print materials, including things like a new trade show booth display, a whole new product catalog, pull up banners, Teams backgrounds, and a complete redesign of all the bottle labels.